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Roland expands GK-ready product lineup, opens up 13-pin pickup format to more guitar maker

Roland Corporation is furthering the market penetration of its successful 13-pin GK divided guitar pickup format with new “GK-Ready ”products like the VGA-7 V-Guitar Amplifier,VG-88 V-Guitar System,and GR-33 Guitar Synthesizer. These new products coincide with current strategic alliances with Fender, Brian Moore, Godin, and Washburn to build GK-Ready production guitars, and new manufactures including Ibanez,ESP and Quest entering the fold in 2001.

The 13-pin GK divided pickup format,invented in 1988 and derived from Roland ’s original 1977 design for its GR-Series guitar synthesizers, has become the de-facto standard in advanced guitar pickup design. Its 13-pin output allows for the most precise individual string detection on the market — crucial for precise tracking,,pickup and amp modeling,and pitch-to-MIDI conversion.As testimony to this,top guitar manufacturers have worked with Roland to incorporate various versions of the 13-pin GK design into various production guitar models. Roland has further driven the demand for its 13-pin GK divided pickups by introducing a series of powerful and affordable new “GK-Ready ” products over the last year and a half.

The breakthrough VG-88 V-Guitar System is a complete guitar and amp modeling system offering a wide range of classic and modern guitar and amp sounds, futuristic guitar-meets-synth sounds,instant tunings and incredible effects —all in a convenient floor-based processor. Past and current VG-Series users include Metallica ’s Kirk Hammet, Joni Mitchell, James Taylor, Sting, Pat Metheny and many more. The VGA-7 V-Guitar Amplifier is the world ’s first digital modeling amp to offer not only offer amp models,but guitar models as well,ranging from solid body electrics to hollow-bodies,acoustics,banjos and more.And thanks to its GK pickup input,it also shares the VG-88 ’s aforementioned instant tuning capabilities —a world ’s first. Finally,the GR-33 Guitar Synthesizer s the ultimate Roland guitar synth to date, giving steel-string guitarists with a 13-pin GK divided pickup convenient access to a bold new world of sounds,including synths,strings,bass,keyboards,brass,ethnic instruments and more. In addition to its super-accurate tracking for these sounds,the GR-33 also offers MIDI output,letting guitarists sequence MIDI compositions from their native instrument,guitar,rather than keyboards.

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