News| 10/30 | Fender purchases Jackson/Charvel Guitar Company
Fender announced the creation of a new manufacturing subsidiary, to be called Jackson/Charvel Manufacturing, Inc. Consequently, Jackson/Charvel Manufacturing, Inc. has signed a deal to purchase specific assets of the Jackson/Charvel Guitar Company, which was a division of Akai Musical Instruments Corporation (AMIC). The acquisition, effective as of October 25, 2002, will include all existing inventory of products and trademarks relating to Jackson and Charvel.The industry¹s leader in manufacturing and distribution of electric guitars and amplifiers with the Fender and Squier brand names, FMIC has continually sought to develop diverse and innovative products. With the addition of Jackson/Char | | 02/17 | Squier introduces new line of acoustic guitars
NAMM convention in Nashville. --> Squier introduces new line of acoustic guitars Squier now offers value-conscious guitar players quality at an affordable price with three new acoustic guitars in its fall line-up. Ideal for beginning guitarists, the new 3/4-size MA-1 and MC-1, along with the entry-level DG-6 dreadnought, will be the first acoustic guitars ever introduced by Squier, which debuted at this summer's NAMM convention in Nashville. Says Keith Brawley, Fender's Vice President of Strategic Brands, "The brand name Squier means value for guitarists and for over 15 years, it's been the leader in its category of electric guitars. Musicians know that when they buy a Squier, they are get |
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