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Yamaha debuts improved line of classical guitars
At the recent Guitar Foundation of America Convention in Charleston, S.C., there were guitars on display from dozens of the world’s finest luthiers–and only one manufacturer. After standing toe-to-toe with the best individually crafted instruments available, Yamaha Corporation of America’s updated line of classical guitars will arrive in retail stores shortly after their Winter NAMM 2000 debut.
The entire line of Yamaha classical guitars, ranging from student models through Concert Classics, has been redesigned for easier play, smoother fingering, expanded volume and better sustain. Back and side panels are thinner, as is the finish. The necks have been slimmed as well.
"Yamaha believes it is important to build guitars that make the playing experience more enjoyable," said David Bergstrom, director of marketing, Combo Group, Pro Audio & Combo Division. "We’re proud of our longstanding reputation for making fine entry-level guitars, but the classical redesign will call attention to the incredible quality of our higher-end models."
At the GFA convention in Charleston, attended by individual luthiers, Professors of guitar and serious students from around the world, Yamaha was the only manufacturer to display a line of handcrafted classical guitars of a quality level acceptable to these discerning guitarists. Yamaha also awarded an MD8 multitrack digital mini disc recorder to Lorenzo Micheli of Milan, Italy, winner of the 1999 GFA International Solo Guitar Competition held at the convention. Micheli also won $5,000, a guitar, a recording opportunity and a GFA-sponsored concert tour.
GFA Competition Director Jeff Cogan says the upgraded Yamaha offerings were well received–even after Yamaha entered its guitars in an informal "shootout" with other handcrafted models.
"The key difference between guitars is not necessarily for the audience, it’s for the players," Cogan says. "When you’re playing an instrument that you enjoy playing, you feel like it’s expressing what you feel artistically. These seem really nice, really well-built."
"Yamaha has taken itself out of the realm of just being a manufacturer that makes mass quantities of lower priced instruments," Cogan notes. "They’ve shown they’re ready to appeal to the next level up. I would have no qualms about recommending them to a student, and that’s saying a lot. They’ve come a long way."
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